Marketing - Promoting Your Ministry

 

Unity Identity Program (branding)

Bring your ministry into the branding process through our Identity Program. Through extensive research with both those inside and outside our Unity movement, we have gathered input that is both scientifically grounded and spiritually resonant. Our new identity gives us a united voice and image for our movement. This program includes many resources including local ministry logos, participant toolkit, access to our print and web vendor as well as ongoing support.

Once you are in the Unity Identity Program, you may also apply for a Responsive Website Development Grant. Research shows that mobile devices now account for 60% of internet access. This grant will help to provide awarded ministries with the means to develop or upgrade to a responsive website, which displays appropriately whether on a computer or smartphone.

 

Social Media - Cultivate Online Engagement

Most often, the first place people will discover your ministry (or where they will go to learn more about it) is online. Unity Worldwide Ministries (UWM) can help you build an engaging online presence that will help people discover and learn about your ministry. UWM shares videos and digital posters on the UWM Facebook pages and groups. Please feel free to share those posts from UWM on your social media sites.

UnityWorldwide.media

You may also download these videos and digital posters to incorporate into your presentation during Sunday services or classes, in your electronic newsletter, website, etc. You can find these digital resources on our Media website.

Social Media and Technology Articles

Unity Leaders Journal has a wealth of resources for getting the word out about your ministry. New articles are added regularly and address current topics such as Branding, Marketing, Social Media, and Technology. You can also sign up to receive notifications of new articles.

 

Getting the Word Out

The information and downloads below for marketing your spiritual community are ideal for new ministries and all ministries looking to start a marketing campaign.

Welcoming Practices and Outreach Initiatives: The Thriving In Unity 1.0  program contains many marketing tools for creating outreach initiatives. Specific tools include Benchmark 3, “Defining a Welcoming Practice for Your Ministry;” Benchmark 4, “Developing and Maintaining an Up-To-Date Web Presence;” Benchmark 5 “Scheduling Guest Events;” and Benchmark 7, “Spiritual Social Action.”  

Ministry Marketing Companion coaching workbook: Although written prior to the proliferation of computer technology and the creation of Unity’s Identity Program (Branding), this workbook still contains valuable tried-and-true methods for marketing your ministry to the community. Topics include: planning your advertising, ads that work, producing printed materials, newsletter know-how, direct mail campaign tips and more ....

Ministry Media Companion coaching workbook:  A workbook for those beginning a media outreach campaign, this material identifies important basic media marketing concepts. Topics include: 10 steps for beginning a media outreach campaign, choosing the right media, "free" media and more ...

Ministry Surveys. Below are links to two different surveys for increasing your understanding and knowledge of how best to serve your spiritual community.  

2011 Communications Survey
Want to know what other ministries do to keep in touch? In 2011, Unity Worldwide Ministries conducted a communications survey focused on how ministries connect to and communicate with their congregants. Questions in the survey included methods for newsletter distribution and receiving feedback, ways spiritual communities have a presence online, and favorite church administration resources, spiritual magazines and websites. Survey results from 335 respondents were published in Contact magazine and are available here

Ministry Informational Survey
Conducting a survey is an ideal way to gain a better understanding of the congregation and its preferences. Whether part of a marketing planning process or not, a survey can help you understand how to be of greater service to congregants. Here is a link to a general survey; please edit it to fit your ministry community.

Professionally produced radio spots are available as free downloads. Fifteen different radio spot series, each with a unique theme, incorporate professional voice talent, background music and scrips woven with Unity truth. The spots, produced in a professional recording studio, are mastered to mix well with a variety of radio station formats. Audio production requirements and music copyrights have been taken care of by Unity Worldwide Ministries. Additionally, some radio spot series have corresponding print ads to create a fuller media campaign.

Camera-ready art for print ads is available as free PDF format downloads. These ads have proven to attract attention and awareness for Unity ministries. Each ad is available in two sizes (5 inch and 2.5 inch wide.) Please download the image size that most closely matches the ad space you are purchasing. To download, simply right click on the ad art that you want and save to your computer. And remember, many of these print ads have a corresponding radio spot series.

Contact Jacquie Lenati, 816.524.7414, Jacquie@unity.org, for product descriptions or questions.

 

DVDs for congregational use

Unity Worldwide Ministries offers a variety of DVDs to further educate, inspire and motivate your congregants to deepen their involvement with Unity principles and programs.

The following DVDs are available, free of charge, from Debbie Allen at Debbie@unity.org:

Now Is the Time: a DVD lasting 1½ minutes focused on inspiring congregants to take greater responsibility for personal and planetary transformation. In these challenging times, the Unity movement is a voice that must be heard. This DVD invites congregants to deepen their commitment to their spiritual community and make a difference in the world. (also available in the Thriving in Unity program, version 2.0)

We Are the Ones: a DVD lasting 2 ¾ minutes encouraging congregations to see that each one of us is important and each one is the person who can make a difference. One consciousness, one commitment, one person at a time, we create our world, a world that works for all. (also available in the Thriving in Unity program, version 2.0)

Inspiration Point: featuring interviews with eleven different ministers, LUTs, church board members and a Y.O.U. representative, this 8½ minute DVD explains the function, purpose and services Unity Worldwide Ministries offer congregations and ministers. An excellent video to share with board members and other lay leadership.

Thriving in Unity: an 8-minute inspirational video from Rev James Trapp announcing the Thriving in Unity program in 2008, including strategic plan intentions to increase our presence in the world and grow churches and spiritual leaders; also contains enthusiastic reactions from various ministers to the introduction of this program.